..thanks Jeff Roach

The Shot In The Arm That We Need

Let’s say we lived in a city or a province at a turning point. Great potential and a bright future but a little unsure of itself and what it wants to be at the moment. In a place built on mega-projects, it feels like New Brunswick is just waiting for the next big announcement.

A good, solid shot in the arm might be a big help right now. Something that gives purpose and energy to a community, beyond just the individuals that are part of it. Not a big announcement, but a big event.

What if we could gather a few of the biggest turnaround stories in modern history, in one place, to share their stories of rebuilding from a low point?

The mayor of one of the world’s greatest cities, attacked and crippled, then rebuilt and reborn.
The leader of a chronically have-not province that collected its assets and built the leading economy in the nation.
The builder of some of the flashiest and most extravagent ventures in the world, repeatedly humbled, and always ready to rebuild.

Spark is the event that is bringing these people – Rudy Guiliani, Danny Wiliams, and Donald Trump – to Saint John, New Brunswick on October 6 for the shot in the arm our region needs at a point in our history when we are finally learning to build our own successes and trust in our own strengths.

Time To Build

There are no mega-projects on our horizon.

New businesses are emerging daily and our best and brightest are learning what it means to be builders, leaders, and social entrepreneurs. This is what it takes to build a sustainable economy and I’m happy to be here to see it.

I listed the speakers above in the order of my own personal interest. Rudy Guiliani will be here just days after the 10th anniversary of the famous attack on the city he led as Mayor – New York. And these 3 people will never share a stage again. One time only. Right here.

I am on the Spark board and have also been hired to help with community engagement. I sought out these roles because the people who are putting on this event are big thinkers and doers and their energy and perspective has been a pleasure to be around for me for a few years now.

This event will sell out. Join us for the shot in the arm our community needs.

Three Things Every Business Owner Must Know To Be Successful

When you build a home, you follow the specific steps outlined in the blueprint. And when you do, you build the home of your dreams. This applies to your business as well. In order to build a highly successful and profitable business, you need to develop a business blueprint. As with most home blueprints, there are 3 major considerations that must be addressed to create that dream home. There’s the foundation upon which the home will be built… there’s the overall structure such as the walls and roof that creates and defines the interior living space… and finally there’s the basic components that complete the structure such as plumbing, wiring and so on. What you need to know…

A business is no different. There are 3 structural components that every business must have to attain success. The business must be unique (foundation)… it must offer value (structure) to prospects and clients… and it must be able to communicate (components) that it’s unique and offers value. The main reason prospects buys what you sell is that they “want” it. Prospects want to feel special, so they will buy a product or service that meets their “unique wants.” Then they will buy it from you, but only IF you offer them the most value. If you aren’t unique, and you don’t offer extraordinary value, then you’re forced to compete solely on price. A business simply won’t thrive unless it’s unique, offers exceptional value and communicates both to prospects and clients. Why you need to know this… Highly successful businesses find ways to separate their business from their competition. They find ways that enable them to literally dominate their market. They learn the process that can make them unique; help them create extraordinary value and be able to communicate both of those in every marketing message they create.

Here’s to your success!!

Rivers